Promotion

Promotional Letter, Corporate Security

Gentlemen:

There is no doubt that without thieves, the world would be
a nicer place to live. Just imagine not having to lock your
doors at home, put your car in the garage, find a place for
your valuables, or even stop the delivery of the newspaper
when you are out of town. These habits have become an
integrated part of our lives because we recognize that we
are all potential victims and we do not live in a utopia.

The thief who takes off with a television, stereo, jewelry
and silver has one basic motive–money. While there is
always a fairly well accepted value to the "loot", this is
not true when a thief has stolen proprietary information from
your firm. How do you assess the value of the damage?
Unlike the home burglar, the corporate thief’s motivation is
not necessarily limited to self-enrichment. He may be
operating off of feelings of bitterness, revenge,
ego-fulfillment, daring or paying off an old debt.

Harold Chambers formed Chambers Information Systems in 1986.
After many years of service with our governmental information
gathering agencies, he has put his expertise to work in the
area of combating corporate crime.

Chambers Information Systems operates on a two-fold level.
One, is the evaluation of your existing security system,
operations and the methods for improvement. The second is a
screening of personnel who have access to security sensitive
areas. This study can be effectively accomplished without
the awareness of any of your personnel.

Through the last few years we have discovered that as
businesses grow there is often a greater need for additional
security measures. Our job is to seal up the cracks and to
keep items of a proprietary nature where they belong, in
your possession!

We will be happy to provide you with references and
anticipated costs. You are invited to contact us at your
earliest convenience.

Promotional Letter, Commercial Property Broker

Dear

When I analyze the qualifications of an applicant for a
sales position in our organization, I am primarily
interested in his or her track record. After all, when
it comes to selling real estate everyone has the same
motivation. Results! We are proud of our track record,
and hope that you will take a few moments to allow us
to introduce ourselves to you.

Our company began in 1972, and from the date of its
inception we have specialized in commercial property.
We watched the skyrocketing prices of residential
property in the late 70’s and questioned ourselves more
than once on whether or not we had made the right decision.

As it turns out, we were right, for we now have one of
the most successful national real estate firms in this
country. By specializing in the commercial property
area, we have gained an expertise in every conceivable
form of transaction and have built a list of clients
from New York to California.

I hope that you will take a few moments to read the
enclosed brochure which lists a few of our most recent
accomplishments as well as our previous achievements.
We would like to offer our expertise to you in buying,
selling, or leasing commercial property. If there is
any additional information you would like, please
contact me at the above address or call our toll-free
number, 800 650-9900.

Thank you for your time

Promotional Letter, Charge Account

Dear

We would like to extend our invitation to you to open a
charge account with (name of store)

Once you have signed and returned the enclosed card, we
will have a charge plate made for you to use. This card
offers you the luxury of making selections from our
catalog in the comfort of your home and billing it to
your account, or coming into our department store and
simply signing your name, without having to worry about
carrying any cash. There are other privileges that our
charge account customers enjoy, which are outlined in
the (name of store) Preferred Customer booklet that you
will receive upon opening an account.

If you would enjoy having an account with us and coming
to our Preferred Customer Sales, won’t you return the
enclosed card today?

Promotional Letter, Catalog Sales

Dear

The Chambers Catalog came into existence in 1979 and in
four short years has become one of the most successful
catalogs on the market. For this, we are pleased, proud
and grateful.

We are pleased because our customers have confirmed our
belief that if the products we offer are new, exciting,
innovative and of excellent quality, they will be
purchased.

We are proud because we know we are a company that keeps
its word to its customers, that guarantees that any
merchandise can be returned within 30 days if it proves
to be disappointing in any way, and that always lets our
customers know if there is to be a delay in delivery.

We are grateful to customers like you, because you confirm
our beliefs that fine service and quality results in
satisfied customers. Without you, there would be no
reason to be pleased or proud. We thank you for your
orders and for giving us the opportunity to be of service
to you.

Our special summer catalog is at the printers and should be
in your home soon. We hope that you will be pleased with
our new selections.

Promotional Letter, Carpet Cleaning

Dear

It is our pleasure to welcome you to the city of
(city) You have certainly chosen a lovely area to
buy your new home.

As our way of welcoming you, we have enclosed a gift
certificate that entitles you to 10% off the regular
price of having your carpets and upholstery cleaned. We
are fully equipped to shampoo or steam clean, deodorize
and scotch guard your carpets while giving attention to
any trouble spots and protecting your carpet and your
furniture during this service.

We hope that you will give us the opportunity to show you
the fine work we do and the expertise of our bonded
servicemen.

Promotional Letter, Business Broker

Dear

Your advertisement for the sale of your business has been
running in the classified section of the newspaper for a
while, and we thought you might be interested in learning
a little about our firm.

We are business brokers and have established relationships
with many other brokers throughout the country. While we
are certain that you have the business expertise to
effectuate a sale without our firm, we do have one advantage.
Our contacts and the advertising that we do enables us to
find buyers that are anxious to purchase a business such as
yours. These buyers often live in a different part of the
country or may simply live in an adjacent county and do not
subscribe to the (name of paper) There are also
many individuals who prefer to approach a seller through a
broker and do not even watch the classified ads. Selling
businesses is our only business, and we attribute our success
to this fact.

We would like to sit down and discuss the sale of your
business with you. There is never a fee involved unless we
are sucessful in completing a sale. Please let us know when
it would be convenient for you to meet.

Promotional Letter, Bus Charter

Dear

On May 1, 1986, Chambers Transportation Inc., came under
new management.

Chambers Transportation is a full service charter bus and
sightseeing company operating a fleet of over-the-road
highway coached, sightseeing buses and vans within the state.
Our coaches are comfortable, fuel efficient and economical.
For less than half the cost of air travel our motor coach can
take your group to their destination. You can say good-bye
to parking problems, crowded terminals and split-second time
tables. We can call for your group at your door. What could
be more convenient?

We offer comfort and luxury and HIGHLY COMPETITIVE PRICES.
When your future plans call for a bus or a van, please give us
a call and let us show you what we can do for you.

Promotional Letter, Building Security

Dear

Government sources have reported that the extent of
thievery from goods in shipment ranges between $1.5
billion a year to $2.6 billion a year. They also confirm
that 85% of the stolen goods leave by the front gate.
Most of these losses appear under the category of
"inventory shortages", but most experts agree that the
greatest trouble spot is at the dock, where the two most
common techniques employed are "overloading" and "shorting"
receipts. Due to these losses, industrial security has
become a vital element in not only surveillance operations,
but also in plant and warehouse layout activity.

While structural changes for existing buildings are
generally impractical, there are simple modifications that
can often be implemented that will supplement the physical
and electronic surveillance systems. When laying out new
plants and warehouses, security considerations can be
integrated in an overall plan, without interrupting the
proper flow and handling of materials with the right
arrangement of equipment and operations. The simple
suggestion that employee parking should not be permitted
near cargo-handling operations can result in a substantial
annual savings to a warehouse facility.

Our security specialists will be available to assist you in
any way that will improve your firm’s security. If you have
been experiencing "inventory shortages", give us a call at
(telephone) and ask to speak with one of our security
analysts who will be happy to set up an appointment with you
to either inspect the existing premises or review your plans
for a new structure.

We do hope that you will take advantage of our expertise in
the area of industrial security.

Promotional Letter, Bridal Shop

Dear

It was with great pleasure that we read of your recent
engagement. Please accept our congratulations.

(name of shop) provides a free consultation
service to brides to be and we invite you to come into
our shop to see the exquisite wedding gowns we carry.
Since we specialize in bridal parties, we have gowns for
bridesmaids, flower girls and mothers. We also carry a
full line of tuxedos which can be purchased or rented for
the occasion.

We hope you will come and visit us. We will be happy to
tell you about our layaway plan when you are here.

Promotional Letter, Book Seller

Dear

Someone once said that words are cheap, but he obviously
did not know what he was talking about. A poorly written
letter to a business associate, potential customer or
dissatisfied user can be extremely costly.

Our publication, "How To Improve Your Image Through
Writing", offers the reader the opportunity to compare the
good letter with the bad, to put himself in the place of
the recipient and judge for himself, the kind of reaction
he would have on receiving that type of correspondence.

We are so confident that you will enjoy our publication,
that we are offering to you the opportunity to inspect and
read, if you like, this book for 10 days prior to making
your commitment to either purchase or return it to us.

By returning the enclosed card, we will mail your copy of
"How To Improve Your Image Through Writing" to you
immediately. Do not send any money. If you decide to keep
this book after 10 days, we will bill you for the purchase.

Please fill out your card today.