It has been our policy in the past to supply ice to our

customers when their ice machine has broken down. Because

we have many customers who are paying later and later, we

are forced to set down stronger company policies. Our new

policy will go into effect August 3, 1986, and is as follows:

1. If the customer is more than 15 days late in their monthly

payment and the machine is not working, we will not supply

ice. We will repair the machine, and the number of days in

which the machine has not been in service will be credited to

the customer’s account. At the time of our service call we

will expect payment in full of any unpaid balance due us.

2. There will be a sur-charge on accounts falling more than

30 days behind.

While I am sorry that we must go to such extremes as those

outlined above, I am afraid that there is no alternative.

Our company policy is, and always has been, to provide the

best service available to our customers. We can only

continue to do this with our customer’s cooperation.

If there are any questions regarding our new policy, please

give me a call.

This is my favorite kind of letter. How many letters have

I had to write over the years advising you of a price

increase? Why, you ask, am I so happy? Read on.

This is to advise you that, for a limited period of time,

we are reducing prices on certain items in our catalog.

Take a moment to review the enclosed catalog. I have

circled in red ink the items that are temporarily reduced.

What an opportunity!

Please take advantage of these prices. If you wish to

order large quantities, or stagger shipments, give me a

call and we will try to work out mutually acceptable

terms and conditions.

In any event, get your order in, as these prices are only

in effect until [date]

I do enjoy writing this type of letter. Thank you in

advance for your order.