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How to Write a Business Letter of Introduction

A business introduction letter is the process of introducing the business, a product, or a service to a company, to a group, or to the individual who can yields profits to the company.
A good business introduction letter should be first class mail because it is fast, accurate, reliable and economical.

Important rules to follow

Rule 1: A business letter of introduction should include the name of the person or the company name you contacting, the reasons and purposes for writing, and also some additional information about his company and his contact information.

Rule 2: A business introduction letter should be simple, clear, and  it should contains a maximum of 3-4 paragraphs. Try to write all the main points in the first paragraph of the letter.

Rule 3: Before writing the letter, organize the main points and what need to be included. Frame the sentences within the body of the letter, be specific and straight to the points about your intentions.

Rule 4: A business introduction letter should include the details of the senders address, telephone numbers, his background information, along with the main points, and the purpose of the letter.

Rule 5: Always keep track of the business letter and the place we are sending to, who is the concerned person, and his telephone number etc..

Rule 6: A business introduction letter should always be in direct form and it should be easy to mail and reaches the concerned person directly. Write the business letter clearly, specific to the point.

Rule 7: A business introduction letter should be pleasant; conversational tone is accepted and expected even though we are writing a formal letter.

Rule 8: A business letter consists of six parts: The heading, inside address, salutation, letter body, closing and signature.

Sample introduction letter

Dear Mr. Sam Smith,

It was a great pleasure meeting you in the trade fair organized by Industrial Trade Fairs Exhibition Council last week. I was very much delighted by the history of your organization. I have noticed from the last 15 years, your company is doing exceptionally well in all the fields and yielding good profits.

My name is Mike and I’m from Gk Publishers, we are specialized in corporate book publications, including annual reports, corporate profiles ,and corporate histories. We have been in business for 15 years and our staffs are well trained to meet many expectations. Having more than 100 employees, we have been contracted by over 20-30 corporate clients to produce both annual and special occasion publications.

During the chat with you last week, I came to know that you are celebrating the 25th anniversary of XYZ Industrious. I feel it would be a great occasion to produce your corporate history to celebrate your company’s 25th anniversary. We are specialized in publishing these types of corporate histories and we have been doing it for many companies.

As the 25th anniversary day is approaching, I would very much like to meet you and show you some of the corporate works we have done. It would be my pleasure to go over the details of our services.

Please feel free to call me at (999)-999-9999 so that we can talk and give you answers to any question you may have. If I do not get a call from you by the end of the week, I would like to take initiative to call and schedule and appointment with you.

Yours Truly,
Kumar Kovich
(999)-999-9999

48 Comments »

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  • siva said:

    how to send an intoduction mail about Marketing Company to the clients

  • nobody said:

    the ending seems as if the person is going to sue if he doesnt get a call

  • toshi said:

    hi pls send me some letter to my email adders for company intro pls am wait ur reply asap

  • Sajjad Hossain said:

    tj jtye

  • KENNETH LETTERMAYER said:

    I need examples of a bussiness letter for intoduce a product or services to the clients.

  • tejal said:

    i need an businesss enquiry letter to enquir about their product n to introduce my self with the help of my fried refrence how have talked already with that company

  • pravin said:

    I need business letter that introduce my firm and enquire availabilty of a project in company to whom i am going send that letter

  • umar said:

    i m going to join a shipping company…. its related to oil exports agents.. get me some sample letters. send me 2 my mail id. saud.sam@gmail.com

  • krishan singh said:

    I need business letter that introduce my firm and enquire availabilty of a project in company to whom i am going send that letter

  • krishan singh said:

    pls send me some letter to my email adders for company intro .
    regards
    k. singh

  • Introduction Letters said:

    the site is doing great job. The rules provided there are very important and must be followed.

  • sowmya said:

    we need business introduction letter as soon as possible..

  • sowmya said:

    We need business introduction letter as soon as possible

  • suzan said:

    need a sample of introduction letter in mail id

  • m said:

    Dear all

    please some letters for introduction of stuff to anther organization

    regads

  • solomon golden trust & investment limited said:

    my company is a new compainy, which am into mortgage brokage, distrubution of home security doors, cement,etc. we inport all our products……

  • anup said:

    i need a smple introduction letter that introduce my firm that deals with electronic gadgets

  • Amit said:

    Hi im Amit & im working in Garment Company here im working as a merchandiser & would like to know how to write a covering letter to introduce our company to any buyer or buying house pls send me some covering letters so that i build some good business relationship with other company as its very important to introduce company to grab some good business pls send some leters to my email id
    With BR & Thanks
    Amit

  • George said:

    How to write product introduction letter to an institution or organization. Thank you

  • Oyewale P.O [Mr.] said:

    Thanks for making the site available on net. It met all I need on business letter.Thanxs & keep it up

  • harshal said:

    hi..i need a business letter format were i need to put about that i would like to participate in a TV show

  • Hussein Mohamed said:

    Hi im Hussei im working in a hotel im working as sales & marketing would like to know how to write a covering letter to introduce our company to any to game lodges & tour & travel send me some covering letters so that i build some good business relationship with other company as its very important to introduce company to grab some good business pls send some leters to my email id
    & Thanks
    Hussein Mohamed

  • Mrs. Amjad said:

    Hi!
    i want to know how to write business letter related to excavations jobs, supplying of building materials as i want to grow my company in the market.

    Thanks & Regards,
    Mrs. Amjad

  • joseph said:

    i want write a letter to a costumer i have never met before. introducing my product and company please send me a sample

  • Dina said:

    Hai

    I need some businees related letters like indroduction/ appointment/folloup etc.

    Can you help me

    Regards

    Dina

  • ajay kumar said:

    dear sir,

    name : ajay kymar baswa
    business development manager
    E-mail id : ajaybaswa.1979@gmail.com
    company : Goahen pest control.

    That Business Letter I Would Like To Send My MAILS

    i want write a letter to a costumer, i have never met before. introducing about my company and the service we provide, please send me professionals letter format.

    in my business we provide all types pest control service, like. general insect pest control, termite treatment, flyes and mosquitoes treatment, rodent control treatment…etc. this all service we provide.
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  • DARARE said:

    I HAVE JUST STARTED A COMPANY OF DISTRIBUTION AND I WOULD LIKE SOME HELP TO WRITE A LETTER TO ASK FOR AN APPOINTMENT TO INTRODUCE MY COMPANY TO A CLIENT I HAVE NEVER MET.

  • edith said:

    hi,
    im newly in my company im working events company this is not my field im graduate midwifery ..can you pls send me in my emaill i want to send our company services to the company as well.. can you send me some sample if what is nice letter for sending company frofile.. thanks

  • sonia said:

    Hi,
    My company will be visiting States in May. And I’d like to know how to write an appropriate visiting letters to those companies. (None of the staff has visited nor talked to them before)
    This visiting purpose is mainly about building the first cooperation and to get to know more about those companies.
    Would you please advise on this letter?
    Thanks a lot!!
    :)

  • Naga said:

    Hi.
    I’m trying to write a business letter to bank to show relationship of my company (steel mills) with another trader. The intention of this letter is to show possible expansion of business with assistance of trader who has many years of exprience in steel industry and we expect larger biz volume hence request bank to grant more Letter of Credit facility.

    Pls assist in providing sample of letter.

    Thanks.

  • okoye amobi said:

    my company is into fishing. we want to import fish from some fishing company abroad. how can i write this letter.

  • ikshu said:

    gr8 job, plz send me few of sample letters on my mail id regarding introduction of company/company profile.

    Thx

    ikshu

  • Ash said:

    Hi, this is a terrific site which I found very good advice in letters writing. I recently ended a business partnership (which is engaged in product design and manufacturing) and will start up a new business on my own. I would like to send a business introduction/marketing letters to the existing and potential clients to introduce my new company. But I want to remind the clients of my previous connection with the old company so that they would not think that my new company is a complete new company. In fact, I will still be selling some old products of my previous company. I would be grateful if you could help me with some sample letters. Thanks very much for your help.

  • melissa said:

    halo…please can you help me,i need a intoduction letter for our company..typing and processing papers..that is our company..so please kindly send in my email…thank you so much…

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