Getting suggestions are a good way to improve the quality of products and services of businesses. An employer will appreciate it more if it is given by a concerned employee. Nothing is even more flattering than by giving your appreciation for the suggestion.

An Appreciation letter is also considered as a thank you letter. It is very ethical to thank the person who has helped you to have more improvements in the company. You can also send these letters to your valued customers. This letter could will definitely make the person smile and be more loyal to the company.

When you are making this type of letter, make sure that you must give your ways to implement this idea. Make it short but very friendly and positive. You can also assure the reader that after some time, he will see the results of his suggestions. Make the letter sound like the suggestion is a very smart idea. Express your appreciation as much as you can without sounding like a broken record.

Here is a sample letter to accept and express appreciation for a suggestion:

Sample

February 27, 2010

Lessie Benningfield
1728 Wyatt Street
Boca Raton, FL 33434

Dear Ms. Benningfield,

As the representative of the company, I thank you for your wonderful suggestions in regard to the packaging appearance on our food products. I have planned a meeting with our top advertisers and sales heads to implement the new design covers and packaging.

We are also considering the increase in single food servings but with the same price. It will surely help to grow the business and give more satisfaction ratings from the customers.

Rest assured that you will be able to see the new packaging after one year. Our fast foods all over the country will surely have more distinctive features from the other fast food competitors. We are delighted to see our customers happy about our new dishes and products.

Again, thank you very much for your wonderful suggestions. If you have other suggestions and concerns, feel free to contact me at 732-761-4660 or at loriflanagan@zetachicken.com.

Truly yours,

Lori Flanagan
CEO
Zeta Chicken Food Corporation

This letter should be written in a complimentary tone and positive. It is a letter more than thanking the person for the suggestion that was given to you: it is a letter that you have plans of implementing it.

1) Show how you appreciate the suggestion.

Sample sentences:
We appreciate your time to let us know on how we can improve our ordering system to serve you better.

Mary and I carefully studied your suggestion and we have decided that we will include your suggestion in our operations manual for the betterment of our services.

Thank you for calling our attention regarding the quality of our packaging materials. We have plans of considering your suggestion.

2) Explain in your letter how you plan to take action with the given suggestion.

Sample statements:
I have raised during the meeting with the President your suggestions and concerns. After he reviewed the matter, we will let you know for the decision.

I have asked Jane Smith to directly look into this matter. Kindly expect a call from her anytime this week.

We will discuss in our next meeting your ideas and we will see what we can do to incorporate your concerns with the existing system. We will let you know for updates.

3) State in your letter the benefits that you will get from the action.

Sample statements:
According to the Accounting department, the revenue will be increased by 25% if we implement the suggestion of the Marketing department.

We think that it would be a great idea to boost the morale of the employees.

The suggested procedure by one of our customers will be of great help to efficiently do the job of our sales clerk.

4) Close your letter expressing your appreciation.

Sample sentences:
Thank you for your suggestion. You deserve a credit for this very effective suggestion.

We appreciate your concern to help us improve our service.

Excellent recommendations like yours would definitely help our company’s revenue.

I sincerely thank you for taking the time to look into this matter.

Here’s a sample letter accepting a suggestion.

SAMPLE

November 26, 2010

Lorelei Doe
2345 Antioch Drive
Queens, NY 02345

Dear Ms. Doe,

Thank you for your letter dated November 24, 2010 regarding your suggestion that we have to implement “non-smoking areas” in our hotel. You are indeed correct that we have to provide both non-smoking and smoking areas in our hotel such us in the dining area.

Our management has looked into this matter and decided to make changes in our policy. We will strictly implement smoke-free areas and there will be designated areas for smoking customers.

We certainly appreciate your time and efforts to make this very helpful suggestion. Our guests, like you are our first concern and we thank you for your comments to improve our services.

Sincerely,
Jane Gates, VP Operations