Announcement of Special Discount offer

Dear

This is to announce our 10% Special Discount Offer that
we are making on all orders for the following items for
the month of [month] only:

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This 10% discount is available on any order set for
delivery from [date] [...]

Announcement of Catalog Price Reductions

Dear

This is my favorite kind of letter. How many letters have
I had to write over the years advising you of a price
increase? Why, you ask, am I so happy? Read on.

This is to advise you that, for a limited period of time,
we are reducing prices on certain items in our [...]