The fastest way for you to announce a price decrease or increase of your products and services is through emailing your clients.

This is one of the mediums to disseminate information faster about your current developments in your company. Keep in

mind that you may use the announcement letter for your advantage.

Use it as a key opportunity to strengthen your relationships with your customers, thank them for all the support and at the same time promote your organization.

Below are sample letters on announcing a price decrease or increase of your products and services.

EXAMPLE Announcement of Price Increase

November 25, 2010

Mr. John Smith
Purchasing Head
XYZ Company
[Address]
COMANY Inc.

Dear Mr. Smith,

Greetings.

Due to the increased costs of our raw materials, we regret to inform you that we have to increase the cost of our products. We tried our best not to increase our prices but we can no longer pull our strings.

For your reference, we have attached a catalogue with the new price list of our products which will be effective December 1, 2010. For any orders you will make from now and before December 1, 2010 will be charged at the lower rates.

We would like to take this opportunity to thank you for all your support and patronage of our products.

Should you have any questions regarding the new rates, feel free to contact us.

Yours very truly,

Jane Doe
Sales and Marketing Head

SAMPLE Announcement of Price Decrease

November 17, 2010

Mr. John Smith
Purchasing Head
XYZ Company
[Address]
COMANY Inc.

Dear Mr. Smith,

Greetings.

We rarely have the opportunity to advise our customers of such good news. Due to the decreased costs of our raw materials, we are glad to inform you that it has made it possible for our organization to decrease our prices.

Effective December 1, 2010, the attached catalogue with the new price list of our products will be implemented. By the way, these prices do not include the discount we have given to you prior the changes of price.

We would like to take this opportunity as well to thank you for your continued patronage of our products.

Yours very truly,

Jane Doe
Sales and Marketing Head

NOTE:
The above letter is a good news letter. It contains welcome information. It can communicate to your customers that you are doing your best to serve their needs especially during these trying times. It shows how you value your customers. Grab this opportunity to establish good will and confidence between your customers.