How to Write a Business Letter of Introduction

A business introduction letter is the process of introducing the business, a product, or a service to a company, to a group, or to the individual who can yields profits to the company.
A good business introduction letter should be first class mail because it is fast, accurate, reliable and economical.

Important rules to follow

Rule 1: A business letter of introduction should include the name of the person or the company name you contacting, the reasons and purposes for writing, and also some additional information about his company and his contact information.

Rule 2: A business introduction letter should be simple, clear, and  it should contains a maximum of 3-4 paragraphs. Try to write all the main points in the first paragraph of the letter.

Rule 3: Before writing the letter, organize the main points and what need to be included. Frame the sentences within the body of the letter, be specific and straight to the points about your intentions.

Rule 4: A business introduction letter should include the details of the senders address, telephone numbers, his background information, along with the main points, and the purpose of the letter.

Rule 5: Always keep track of the business letter and the place we are sending to, who is the concerned person, and his telephone number etc..

Rule 6: A business introduction letter should always be in direct form and it should be easy to mail and reaches the concerned person directly. Write the business letter clearly, specific to the point.

Rule 7: A business introduction letter should be pleasant; conversational tone is accepted and expected even though we are writing a formal letter.

Rule 8: A business letter consists of six parts: The heading, inside address, salutation, letter body, closing and signature.

Sample introduction letter

Dear Mr. Sam Smith,

It was a great pleasure meeting you in the trade fair organized by Industrial Trade Fairs Exhibition Council last week. I was very much delighted by the history of your organization. I have noticed from the last 15 years, your company is doing exceptionally well in all the fields and yielding good profits.

My name is Mike and I’m from Gk Publishers, we are specialized in corporate book publications, including annual reports, corporate profiles ,and corporate histories. We have been in business for 15 years and our staffs are well trained to meet many expectations. Having more than 100 employees, we have been contracted by over 20-30 corporate clients to produce both annual and special occasion publications.

During the chat with you last week, I came to know that you are celebrating the 25th anniversary of XYZ Industrious. I feel it would be a great occasion to produce your corporate history to celebrate your company’s 25th anniversary. We are specialized in publishing these types of corporate histories and we have been doing it for many companies.

As the 25th anniversary day is approaching, I would very much like to meet you and show you some of the corporate works we have done. It would be my pleasure to go over the details of our services.

Please feel free to call me at (999)-999-9999 so that we can talk and give you answers to any question you may have. If I do not get a call from you by the end of the week, I would like to take initiative to call and schedule and appointment with you.

Yours Truly,
Kumar Kovich