Changing your company’s name is a significant action in your business, especially if your previous name has made its establishment in the business world. For this reason, it is important to let the people know that you have changed your business name.

This is to make sure that everyone knows, either for the reason of connection, affiliation or a potential customer will know that your company did not dissolve, but merely changed your name into something that you believe will benefit your company.

There are many approaches on how to write an announcement of changing your company’s name, but in doing so, always keep in mind that the letter should be positive when delivering the announcement. While at the same time, politely reassuring your reader of the continued excellence in service.

Keep the letter as personal as possible, in order to instill closeness and a connection between you and your reader. Assure your customers that only the name is changing, and that they will receive the continuing improvement of the quality of service. Here is an example of a letter of announcement to change the name of your company.

SAMPLE

November 25, 2010

Elements and Chemicals Mfg. Co.
1234 Narrow Road
Rainbow, PA 10987

Nicole Smith
2345 Antioch Drive
Queens, NY 02345

Dear Mrs. Smith,

It is with our great pleasure to inform you that we, Pure Liquid Chemicals Inc., is changing our business name into Elements and Chemicals Mfg. Co. This name change will take effect on the fifteenth of December, year 2010.

We have decided to change our name in par with our expanding business opportunities. We believe that this change will deliver us good business not only from within the state but also to our neighbor countries for a chance of importation and exportation of chemicals. We do this in our desire to deliver better service to you, our valued customers.

Rest assured that despite the name change, be guaranteed that our products and services which you patriotically availed of and enjoyed will remain of top quality, if not maintain its already excellent performance. We hope you find some time to drop by and visit us in our office, and we’d love to show you our company’s new sign!

Thank you for your patronage, and we hope to continue doing business with you in the future!

Sincerely,

Helen Anderson
CEO
Elements and Chemicals Mfg. Co.