Having changes in your company policy for whatever purpose is necessary, in order to provide improvement and success for your business. But as you impose changes in your company, there may be people that are going to be affected. These include your

employees, and customers who would feel the changes either with the increase or decrease in your prices or supplies and services.

In making an announcement, make sure that the reason for the sudden change is expressed and well explained. This way, your customers will are well informed about the updates in an out of your company. In this manner, they will also be given the chance to understand why you have to take such measures.

In the end, always reassure them that despite such changes, the quality of your services and products shall remain the same if not improved. And most importantly, end your email with an expression of gratitude for their kind understanding. This way, they will feel touched by your kind approach and consideration to them as your valued clients.

For this, it is very important to make sure that as you make the announcement clear, you should use well thought of words constructed to deliver the announcement in a manner that is clear, understandable, and confident. Here is an example of a letter to announce a change in policy to serve as a good template. Keep in mind that you may address the customers in general or address them personally, according to how you see fit.

SAMPLE

November 25, 2010

Silver and Gold Textile Company
1234 Narrow Road
Rainbow, PA 10987

Nicolas Reeves
2345 Antioch Drive
Queens, NY 02345

Dear valued customer,

Due to the changes in the provisions governing the import and export of chemicals into the state, our company, the Silver and Gold Textile Company has decided to acquire chemicals from within the state instead. In order to maintain the top quality of our products which everyone appreciates and enjoy, we are increasing the price of our products up to 15% from its previous price.

This is so that in spite of the sudden change in importation of raw materials, we are still able to maintain the top service and products we always provide you.

We thank you for your continuous support in our company. We hope that this partnership will continue in the future.

With all my deepest gratitude,

Mark Anders, CEO
Silver and Gold Textile Company