Dear

Our Summer Sale is about to get underway and we want to
remind you of the substantial savings we offer during
this annual event.

For two weeks only, every boating accessory will be marked
down by a minimum of 10%. All articles of clothing for
the yachtsman and his mates will be marked down 20%. Every
book on boating, from culinary to treasure hunting will be
marked down 25%. Need I say more?

This incredible sale begins on June 1, 1986 and will end at
9:00 P.M. sharp on June 14, 1986. We know you won’t want to
miss this one!

Dear

Our records indicate that two years ago you purchased a
bicycle for your son, (name of child) for his birthday
which falls on (date)

If he is ready for a larger bicycle, you may wish to
surprise him on his upcoming birthday with one of the
beautiful models we presently have available in our shop
which would be suitable for a young man his age.

We do offer a modest trade-in allowance and, of course,
will be happy to deliver the bicycle to your home in order
to keep it "under wraps" until that special day.

Give it a thought and if you feel that (name of son)
would be pleased, come in to visit us at your convenience
and I will show you our stock.

Dear

The drawing of a will may not be something we look
forward to, but the absence of one can create an
incredible hardship on our loved ones.

There have been so many stories about individuals
whose intentions could not be carried out due to
the fact that they had never bothered to write a
will or had never updated a will written many
years earlier.

If you do not have a will or if you have one that
does not express your current desires, we urge you
to address this problem.

Please find our pamphlet and return card enclosed.
We hope that you will find this information useful
and helpful and encourage you to return the card
to us if our trust department can be of assistance
to you.

Dear

Let me take this opportunity to personally thank you for
choosing our bank to handle your account. I know a great
amount of care goes into choosing a banker, and your
decision reaffirms my belief in the old fashioned ways of
banking. We believe our depositors enjoy the personal
contact they receive at each one of our branches.

Be assured that the personal banking concept enjoys our
greatest commitment. We employ the latest technology in
computers, however, we will never abandon our personal
commitment to you, the customer, our greatest asset.

I hope you will investigate our trust services, and feel
free to use any of the many services we have designed to
make your banking experience as enjoyable and
comprehensive as possible.

I have enclosed our latest financial statement for your
review, along with a descriptive brochure of the many
services available to you.

If I may be of any help in the future, please feel free
to call upon this office.

Dear

Welcome to the city of (city) We are pleased that
you have chosen this as your new home and know that you
will enjoy living here.

(name of firm) has been in business since (year)
and carry a complete line of the finest brand names of
appliances available. In addition to new appliances, we
also offer rebuilt and used models which are sold with our
personal warranty. We will also accept your older
appliance as a trade-in if you decide to purchase a new
one from us. Should you require service on one of your
appliances that is no longer under warranty, our service
department will make the necessary repairs and provide you
with a one year guaranty on all parts replaced.

As our way of welcoming you as a new customer, we have
enclosed a certificate which entitles you to a 5% discount
on any purchase of new merchandise over $100. Please come
and visit us soon.

Dear

Thank you for signing our guest register when you paid
our antique store a visit. We hope you found our
assortment of antiquities interesting. Of course, we
are always purchasing new items, so we encourage you to
come in and browse often.

In addition to buying from other dealers in Europe and
in the United States, we also make purchases from
individuals. If you have any antiques that you are
interested in selling at this time or at anytime in the
future, we would be happy to come to your home to look
at the pieces and make you an offer.

Either way, we will be looking forward to seeing you soon.

Dear

Thank you for choosing (name of firm) to deliver
your air freight to (location)

We thought you might be interested in knowing that we can
make deliveries anywhere in the world and most of our
overseas deliveries can be made overnight, directly to the
address of the recipient. While the cost for this service
will vary depending on the ultimate destination of your
package, our prices are highly competitive. You may be
surprised to find out just how economical this service can
be.

Again, we thank you for being able to provide our service
to you, and will be looking forward to serving you in the
near future.

Dear

Before the hot summer is upon us, we are recommending that
our customers call us to arrange to have one of our service
representatives perform a thorough and complete inspection
of their air-conditioning systems.

Throughout our many years of experience we have learned that
by taking certain preventative measures such as correcting
a minor electrical problem, costly repairs and replacement
of parts can often be avoided. Another reason we have for
suggesting this inspection at this time is the fact that
invariably it is during the hottest period of the summer
that we are inundated with service requests. When this
occurs, we are unable to provide quick service to all of
our valued customers such as yourself.

Won’t you give us a call so we can ensure you of a cool
and comfortable summer?

Dear

We have taken the liberty of sending the attached flyer
artwork for the Thanksgiving Holiday for your consideration.
The format and design can be used to promote this occasion
as a direct mail piece or in-house handout.

The ads that we have illustrated were designed for a
standard 8 column newspaper. If your newspaper uses a
different format, then you must ask them to reduce to fit
their column width.

We hope that you find this offering as exciting as we do,
and will take it into consideration for the upcoming holiday.
You know that you can depend on our high quality of printing
to assure your satisfaction with the finished product.

When you decide to place your order, please contact me at
(telephone) If I can be of assistance to you in any
additional way, please don’t hesitate to call.

Dear

Enclosed is your completed 1986 Tax Return and a copy for
your records. Please sign the return where we have
indicated, enclose your check in the amount of $
and forward to the IRS.

I believe that we could be very helpful in reducing your
tax liability for the coming year if we were afforded the
opportunity to be of service to you in the area of tax
planning. We are, by nature, a conservative firm and steer
away from tax shelters we consider questionable, or
borderline at best. There are a sufficient number of ways
to safely shelter income that are both unquestionable and
constitute prudent investments.

We would be very happy to discuss our tax planning service
with you as soon as April 15th has come and gone, and there
will be no charge for this initial consultation. At your
convenience, simply call and make an appointment with my
secretary. We will look forward to seeing you.